Did you just polish up the finer details of your website and all-ready to launch? This is such an exciting and defining moment for your business! Remember, your launch’s nature has a lot to do with the success (or failure) to follow. Here are 3 essential tips to observe for an explosive start that will surely garner a lot of site traffic.
Build Momentum & Anticipation
With so many distractions online, your audience will quickly lose interest if you just drop your website on them out of nowhere. Beat that by building a launch momentum weeks or even months before the launch!
Repetitively announce your impending launch on social media platforms and entice the audience by giving interesting insights into what they can expect to enjoy once it’s live. Tweet or post about it occasionally, perhaps even daily, and make it sound super exciting and revolutionary! A dally countdown can do the trick for this! Maybe set up a beautiful looking “Coming Soon” page with a sign-up form.
With so many distractions online, your audience will quickly lose interest if you just drop your website on them out of nowhere.
Guest Posts & Promotions!
What better way to make yourself visible is there than through already-live websites? Talk to your friends and convince them to announce your new website by posting on their sites with links to yours and interesting details about what you have to offer.
You can also promote your site through paid services such as Google Ads and Facebook Pixel as well as with influencers on social networks. This is easily one of the most effective ways to bolster traffic and announce your presence to the online community.
Offer Promotions, Freebies, Discounts!
Any ‘free’ or ‘discounted’ stuff will definitely attract attention! Offer early-bird promotions on your products and some cool prices. Make sure you publish all these freebies and massive discounts everywhere, especially on social media!
Good luck!
